Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men

Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men

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Author: Katrine Marcal

Format: Paperback / softback

Number of Pages: 304


'I am absurdly excited for this book' Caroline Criado Perez Why did it take us 5,000 years to attach wheels to a suitcase? How did bras take us to the moon? And what would the world be like if we listened to women? Bestselling author Katrine Marcal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men But it doesn't have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda. Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions. For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us - women and men - back. Katrine Marcal's blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us.
Description
Author: Katrine Marcal

Format: Paperback / softback

Number of Pages: 304


'I am absurdly excited for this book' Caroline Criado Perez Why did it take us 5,000 years to attach wheels to a suitcase? How did bras take us to the moon? And what would the world be like if we listened to women? Bestselling author Katrine Marcal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men But it doesn't have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda. Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions. For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us - women and men - back. Katrine Marcal's blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us.
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T
Tribly Dsouza
Must read for every woman and especially a man

If you think men invented everything we use today, Think twice? Research and you will realise that most are by women ( yes including the Car your drive and the computer you are working on) or read this book? So why don’t women have any mention of those inventions or their contributions to them? This book will tell you that too and how to fix it. The human race would have been different had women got their share of say in the decisions that were made then but affect us today. The same is to be told for decisions we are making today with only a small % of women in practically every field. Read the book to shift your perspective and open your mind.