Author: Evan Bloom
Number of Pages: 240
Wise Sons is a nationally recognised deli and Jewish food brand with a unique Californian ethos. Inspired by the past but entirely contemporary, they make traditional Jewish foods California-style with great ingredients. Eat Something, their long-awaited first book, is part comedy, part nostalgic journey, part cookbook - the zany Jewish book we haven't seen before. Taking a scrapbook approach, this book layers food photography, illustration by artist George McCalman, and Jewish cultural memorabilia sourced from Wise Sons customers and the Contemporary Jewish Museum. It includes 19 smart and funny short essays, 8-10 sidebars, and 50 recipes of favourite salads, soups, baked goods, and more from their beloved restaurants. Stemming from the thesis that Jews eat by occasion, the book is organised into 19 different events and celebrations chronicling a Jewish life in food, including: bris, Shabbat, Passover and other high holidays, First Meal home from college, J-Dating, weddings, and more - an organisation that makes this a lighthearted read and fun gift, as well as a working cookbook.