50 Ideas You Really Need to Know: Management

Author(s): Edward Russell-Walling

Business & Economics | No Category

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps and Boston Matrix are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand and covers the latest commercial concepts from the online world.


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Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times. He lives in London.

General Fields

  • : 9781780875835
  • : Quercus
  • : Quercus Publishing Plc
  • : June 2012
  • : books

Special Fields

  • : Edward Russell-Walling
  • : Paperback
  • : 208