Author(s): Mark Ellwood
Business & Economics | No Category
"This book is a bargain hunter's bible." --Michael Tonello, author, "Bringing Home ""the Birkin" These days almost half of everything is sold at some kind of discount. This seismic shift has made shoppers more savvy than ever, generating phenomena like extreme couponing, flash sales, and Groupon. But meanwhile, retailers have developed their own tricks to protect their profit margins, including secret sales, shifting prices, and shredding perfectly good clothes. In this playful, deeply researched book, Mark Ellwood uncovers the sleights of hand that sellers employ to hoodwink unsuspecting buyers. He takes us from the floor of upscale department store Bergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlets of rural Pennsylvania to a town in Florida that's the spiritual capital of couponing. His book is a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence.
"Well-written and illuminating, Ellwood reveals the implications bargain shopping holds for American retailing not just in the present, but for years to come" -- Publishers Weekly "This book is a bargain hunter's bible."--Michael Tonello, author, Bringing Home the Birkin "Ever wonder how you wound up with so much stuff in your house? Through gumshoe investigative reporting and revealing case studies, Mark Ellwood's Bargain Fever explores our addiction to acquiring abundantly on the cheap--whether we need the items or not--and how corporations have encouraged and nourished it with coupons, outlets, sales, and other commercial gimmicks. The science of whipping up this consumerism frenzy is startling and somewhat revolting; Bargain Fever is a shopaholic's cure."-- Dana Thomas, author, Deluxe "Witty, incisive, and sharply observant, Bargain Fever had me laughing out loud from page one."-- Tilly Bagshawe, author, Adored "Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book."--Kelly Cutrone, founder, People's Revolution, and author, Normal Gets You Nowhere
Mark Ellwood is a journalist whose reporting on retail has appeared in the" Financial ""Times," "Bloomberg BusinessWeek," "W," "Wall Street ""Journal," "T: The New York Times Style Magazine," and "Travel + Leisure." He lives in New York City.