Author(s): Seth Godin
First published by Do You Soom, Inc. through The Domino Project.
SETH GODIN is the author of eighteen international bestsellers--including Purple Cow and Tribes--that have changed the way people think about marketing, leadership, change, and the way ideas spread. He founded Yoyodyne and Squidoo, is a successful (and unsuccessful) entrepreneur, and is a very popular lecturer. He publishes inspiration daily on his blog, consistently ranked as one of the one hundred most popular in the world.