Author(s): Martin Lindstrom; Chip Heath (Foreword by)
Business & Economics | No Category
Named one of the "Most Important Books of 2016" by Inc.
A Forbes 2016 "Must Read Business Book"
Named a "Book Retailers Should Read in 2016" by Shelf Awareness
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variations of human behavior.