We-commerce: How to Create, Collaborate, and Succeed in the Sharing Economy

Author(s): Billee Howard

Business & Economics | Business & Economics

In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for long-term, purposeful profitability in the new global, sharing economy. With advice from stay small but include all' to 'profit with purpose' and 'embrace disruption,' Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.'


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Billee Howard is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Productions. Brandthropologie is a cutting-edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative, and passionate dialogues with target communities, while blazing a trail toward new models of artful, responsible, and sustainable business success. Mojo Risin, Brandthropologie's small-batch production studio, creates custom branded immersive entertainment content for television on the web. Howard is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She began her career at age twenty-two as press secretary for the president of the Philippines, and subsequently worked at the world's largest PR firm, Weber Shandwick, handling global communications for clients including Samsung, PepsiCo, MasterCard, and All State.

General Fields

  • : 9780399173622
  • : Penguin Putnam Inc
  • : Perigee Books,U.S.
  • : December 2015
  • : books

Special Fields

  • : Billee Howard
  • : Hardback
  • : 196