Author(s): Sara Manuelli

Fine Arts | No Category

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Retail design is quickly learning new ways to entice the customer. To create a unique and captivating shopping experience, shops use interactive technology and commission stunning works of art; fashion brands team up with celebrity architects to create brand strategies and generate publicity; and irony, humor, and playful elements of surprise turn into mainstays of retail interiors. From the giant, breathing mannequins of Mandarina Duck in London to the high-tech dressing rooms of Prada in Los Angeles, Design for Shopping provides a detailed, behind the scenes examination of the sometimes jaw-dropping, sometimes whimsical, and always breathtakingly creative ways that todayâs most exceptional shops appeal to the customerâs imagination.