Author(s): Jim Cotta
To reach your weight-loss goal, start a Workout War contest with your friends. Studies show that competition and financial rewards motivate people to stick to exercise and diets.
Former Los Angeles Lakers strength coach Jim Cotta presents an innovative get-in-shape program in Men's Health Workout War that's virtually guaranteed to help you lose weight. How? By tapping your passion for competition. By starting a "biggest loser-style" weight-loss competition with your friends and colleagues-complete with cash prizes--you'll create fail-proof motivation to reach your fitness goals. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. Best of all, it makes fitness fun
Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement. Research proves that camaraderie, competition, and cash incentives are among the best ways to motivate yourself to exercise and eat healthy. Workout War shows you how to use all three to build your best body ever
Jim Cotta has been a certified strength and conditioning specialist for 20 years. He was the strength coach for the Los Angeles Lakers for 7 years (including their World Championship three-peat) and has trained Shaquille O'Neal, Karl Malone, Kobe Bryant, Dennis Rodman, Mitch Richmond, Eddie Jones, and others. He lives in Franklin, TN.