Men's Health Workout War

Author(s): Jim Cotta

Health

Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one - upmanship with an innovative get-in-shape program in Men's Health WorkoutWar. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.

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Product Information

Jim Cotta has been a certified strength and conditioning specialist for 20 years. He was the strength coach for the Los Angeles Lakers for 7 years (including their World Championship three-peat) and has trained Shaquille O'Neal, Karl Malone, Kobe Bryant, Dennis Rodman, Mitch Richmond, Eddie Jones, and others. He lives in Franklin, TN.

General Fields

  • : 9781623364120
  • : Rodale Press Inc.
  • : Rodale Press Inc.
  • : May 2015
  • : books

Special Fields

  • : Jim Cotta
  • : Paperback
  • : 304