Author(s): Po Bronson
Why do some less talented students manage to consistently outperform their smarter classmates in crucial exams? Why are men typically prepared to gamble long odds and women aren't? Why do so many market leading-companies unnecessarily cede their no.1 position? The drive to be the fittest has always been at the core of how we understand ourselves from Sun Tzu and Machiavelli to Adam Smith and Darwin, but how important is the competitive instinct in our everyday lives, and how can understanding it make us better at what we do? Adaptive competitiveness is much more that wanting to beat a rival. It's a precise combination of nature and nurture; your biology and psychology in a war for control. Whether you are a student peaking for your final exams, or a negotiator securing an incredible deal, a soldier surviving an ambush or an Olympic athlete striving for gold it's the right conditions that make a winner. Studying competitive arenas from the workplace, the stock market, sport, politics, the military and schools, and using the latest findings in genetics, neuroscience and behavioural psychology, Po Bronson and Ashley Merryman unveil the astounding, often counter-intuitive truths about how we compete and the crucial ingredients that sometimes stand between winning and losing.
The psychology and science behind our competitive drive by the New York Times number one bestselling author
"Illuminating and entertaining, with some surprising insights" Kirkus Reviews "Accesible for fans of pop science, yet substantial enough to have practical applications, Bronson and Merryman's investigation will have folks rethinking the impulse to win at work and play" Publisher's Weekly
Po Bronson and Ashley Merryman have won nine national awards for their reporting on the science of human development, including the PEN USA Literary Award for Journalism and the American Association for the Advancement of Science (AAAS) Award for Outstanding Journalism. Their work has been cited as scientific authority in over 60 peer-reviewed journals. Prior to collaborating, Bronson authored five books, including the number one New York Times bestseller What Should I Do With My Life? Merryman's journalism has appeared in The Washington Post, Newsweek, and numerous other publications. Bronson lives in San Francisco, with his wife and two children. Merryman lives in Los Angeles.