Get Scrappy - Smarter Digital Marketing for Businesses Big and Small

Author(s): Nick Westergaard

Business & Economics | No Category

It's an exciting time to be in marketing: the internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy

Shattering the myth that only big brands can do big things, Get Scrappy will help you

demystify digital marketing in a way that makes sense for your business, do more with less, build a strong brand with something to say, find inspiration in unexpected places, create relevant and engaging content and promote it via Twitter, Facebook, and other channels, integrate strategy and message across touchpoints for a unified brand experience both online and off, spark dialogue with your community of customers, andmeasure what matters.

The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to grea


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Product Information

General Fields

  • : 9780814437315
  • : Amacom
  • : Amacom
  • : November 2019
  • : books

Special Fields

  • : Nick Westergaard
  • : Hardback
  • : 240