{"product_id":"2026100003882-secondhand-madison-avenue-u-s-a-the-inside-story-of-american-advertising","title":"Madison Avenue U. S. A.: The Inside Story Of American Advertising","description":"\u003cp\u003eEdition: 1st ed.,\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCondition remarks:\u003c\/b\u003e\u003cbr\u003eBook: Good                          \u003cbr\u003eJacket: Chipped and worn with some minor damage\u003cbr\u003ePages: Yellowed         ,          price clipped\u003cbr\u003eMarkings: Previous owner\u003c\/p\u003e\u003cp\u003eThis seminal work chronicles the vibrant and often cutthroat world of American advertising during its mid-20th century boom. Madison Avenue U. S. A. uncovers the intricate strategies, creative processes, and powerful personalities that shaped consumer culture. Martin Mayer presents a candid look at the industry's inner workings, from the genesis of iconic campaigns to the fierce competition for client accounts. The narrative illustrates the profound impact of advertising on society and commerce, detailing the ethical considerations and economic forces at play. This insightful volume offers a compelling historical perspective on a pivotal era in marketing.\u003c\/p\u003e","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":48548946542811,"sku":"2026100003882-SECONDHAND","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/5e1f4f57-66d5-42f9-8e84-07269cd3fcb7.png?v=1775142576","url":"https:\/\/bookgrocer.com\/products\/2026100003882-secondhand-madison-avenue-u-s-a-the-inside-story-of-american-advertising","provider":"Book Grocer","version":"1.0","type":"link"}