{"product_id":"2026100005493-secondhand-graphis-corporate-identity-2-an-international-compilation-of-corporate-identity-programs","title":"Graphis Corporate Identity 2: An International Compilation Of Corporate Identity Programs","description":"\u003cp\u003e\u003cbr\u003e\u003cb\u003eCondition remarks:\u003c\/b\u003e\u003cbr\u003eBook: Good                          \u003cbr\u003eJacket: Worn\/faded, no tears\u003cbr\u003ePages: Good                  \u003cbr\u003eMarkings: No markings\u003c\/p\u003e\u003cp\u003eThis authoritative business text, Corporate Identity 2, presents a comprehensive examination of how organizations craft and project their public image. Wally Olins, a leading voice in branding, details the intricate processes involved in developing a cohesive corporate identity, from visual elements to organizational culture. The work illustrates strategic approaches for managing reputation and fostering strong stakeholder relationships in an ever-evolving global market. It argues for the critical importance of a well-defined identity in achieving business success and sustained relevance. This insightful volume instructs readers on the enduring principles and contemporary challenges of corporate branding.\u003c\/p\u003e","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":48750289617115,"sku":"2026100005493-SECONDHAND","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/25402ecf-a585-46c3-9662-3ba95ced2919.png?v=1778093605","url":"https:\/\/bookgrocer.com\/products\/2026100005493-secondhand-graphis-corporate-identity-2-an-international-compilation-of-corporate-identity-programs","provider":"Book Grocer","version":"1.0","type":"link"}