{"product_id":"2026100009782-secondhand-the-hidden-persuaders","title":"The Hidden Persuaders","description":"\u003cp\u003eEdition: 4th pr.,\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCondition remarks:\u003c\/b\u003e\u003cbr\u003eBook: Fair\u003cbr\u003eJacket: Wear and tear with damage\u003cbr\u003ePages: Yellowed\u003cbr\u003eCondition remarks: fep damage with a small piece missing\u003c\/p\u003e\u003cp\u003eAt the dawn of the consumer age, a disturbing question lurked beneath the glossy surface of post-war American prosperity: what if the choices you made were never truly your own? The Hidden Persuaders chronicles Vance Packard's groundbreaking investigation into the world of motivational research — the covert science employed by Madison Avenue advertisers to manipulate the subconscious desires, fears, and impulses of the American public, all without their knowledge or consent.\n\nPackard writes with the incisive clarity of a seasoned journalist and the moral urgency of a social reformer, presenting a damning portrait of an industry that had weaponised psychology in the service of commerce. Drawing on interviews with leading researchers and advertising executives of the 1950s, the book uncovers how techniques borrowed from Freudian psychology were deployed to sell everything from cigarettes to presidential candidates. A landmark work in the literature of social criticism, The Hidden Persuaders remains as unsettling today as it was upon its first publication — a timely reminder that the most powerful forces shaping society often operate in the shadows.\u003c\/p\u003e","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":49203286704347,"sku":"2026100009782-SECONDHAND","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/dd17902f-e2e4-40c4-ab79-bcb93c24fd28.png?v=1788147599","url":"https:\/\/bookgrocer.com\/products\/2026100009782-secondhand-the-hidden-persuaders","provider":"Book Grocer","version":"1.0","type":"link"}