{"product_id":"2026200007966-secondhand-let-there-be-neon","title":"Let There Be Neon","description":"\u003cp\u003e\u003cbr\u003e\u003cb\u003eCondition remarks:\u003c\/b\u003e\u003cbr\u003eBook: Good                          \u003cbr\u003eJacket: Very good\u003cbr\u003ePages: Good                  \u003cbr\u003eMarkings: No markings\u003c\/p\u003e\u003cp\u003eA vibrant celebration of a uniquely American art form, Let There Be Neon chronicles the rich history and cultural significance of neon signage, from its origins in early twentieth-century Paris to its dazzling proliferation across the streets and storefronts of the United States. Rudi Stern presents the craft with infectious enthusiasm, detailing the intricate glassblowing and gas-filling techniques that transform simple tubes into luminous works of art. The book illustrates how neon transcended mere commercial advertising to become a defining aesthetic of urban life, pop culture, and the American roadside landscape. Stern's tone is both authoritative and deeply affectionate, making this an essential read for design enthusiasts, historians, and anyone captivated by the warm, electric glow of a hand-bent neon sign.\u003c\/p\u003e","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":48826028818651,"sku":"2026200007966-SECONDHAND","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/ffb0425d-50c9-454d-b0c6-a4c59c368da2.png?v=1780311184","url":"https:\/\/bookgrocer.com\/products\/2026200007966-secondhand-let-there-be-neon","provider":"Book Grocer","version":"1.0","type":"link"}