{"product_id":"2026200008338-secondhand-the-role-of-the-reader-explorations-in-the-semiotics-of-texts","title":"The Role Of The Reader: Explorations In The Semiotics Of Texts","description":"\u003cp\u003e\u003cbr\u003e\u003cb\u003eCondition remarks:\u003c\/b\u003e \u003cbr\u003eCondition: Good to fair. Paperback. Page Condition: Good - possible tanning. Markings: possible previous owner inscription.   \u003c\/p\u003e\u003cp\u003eA landmark work in literary theory and semiotics, The Role of the Reader presents a series of rigorous and illuminating essays by one of the twentieth century's most formidable intellectual minds. Umberto Eco argues that the act of reading is not a passive reception of meaning but an active, collaborative process between author and reader — what he famously terms the open text. Drawing on structuralism, linguistics, and narrative theory, the work details how texts encode multiple layers of meaning that require the reader's interpretive participation to be fully realised. With characteristic erudition and wit, Eco illustrates his theories through wide-ranging examples, from high modernist literature to mass-market popular culture, demonstrating that semiotics is a living discipline embedded in everyday communication. This collection remains essential reading for students and scholars of literature, philosophy, and cultural studies alike.\u003c\/p\u003e","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":48956348039387,"sku":"2026200008338-SECONDHAND","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/a30ecb7e-a3d2-46c5-8ad7-01afd8b31993.png?v=1783500005","url":"https:\/\/bookgrocer.com\/products\/2026200008338-secondhand-the-role-of-the-reader-explorations-in-the-semiotics-of-texts","provider":"Book Grocer","version":"1.0","type":"link"}