{"product_id":"2026200013612-secondhand-the-social-psychology-of-social-movements","title":"The Social Psychology Of Social Movements","description":"\u003cp\u003e\u003cbr\u003e\u003cb\u003eCondition remarks:\u003c\/b\u003e\u003cbr\u003eBook: Good\u003cbr\u003eJacket: No dust jacket\u003cbr\u003ePages: Good\u003cbr\u003eCondition remarks: Condition as shown in image\u003c\/p\u003e\u003cp\u003eWhat drives ordinary people to march, protest, and dedicate their lives to a cause greater than themselves? Hans Toch's landmark work, The Social Psychology of Social Movements, confronts this question head-on, dissecting the psychological and sociological mechanisms that propel individuals into the embrace of collective action. Drawing on a rich body of research, Toch presents a rigorous, evidence-based account of how social movements are born, how they recruit and retain members, and how they ultimately shape — or are shaped by — the societies they challenge. From religious crusades to political revolutions, the scope of Toch's analysis is both broad and incisive.\n\nToch argues that the decision to join a movement is rarely a product of pure ideology; rather, it is a deeply personal act rooted in identity, belonging, and the fundamental human need for meaning. Written with clarity and intellectual precision, this text stands as a foundational contribution to the fields of social psychology and political sociology, influencing generations of scholars and activists alike. Toch's framework reveals the often invisible architecture of collective belief — leaving the reader to wonder just how susceptible any of us might be to the next great movement's call.\u003c\/p\u003e","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":49203393626331,"sku":"2026200013612-SECONDHAND","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/48b0e054-d72c-465e-a802-b8ea735168ff.png?v=1788148470","url":"https:\/\/bookgrocer.com\/products\/2026200013612-secondhand-the-social-psychology-of-social-movements","provider":"Book Grocer","version":"1.0","type":"link"}