{"product_id":"9780071839327-secondhand-the-membership-economy-find-your-super-users-master-the-forever","title":"The Membership Economy: Find Your Super Users, Master the Forever","description":"In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution. This is  The Membership Economy .   Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales  Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers  Create a self-generating revenue stream  Keep memberships and profits growing for years to come Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.   You'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.   Most importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom. When you join forces with your customers, membership has its rewards-for you, your company, and your continued success.","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":48584473280731,"sku":"9780071839327-SECONDHAND","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/062b257f-9aa2-42a3-869b-3957a6755940.jpg?v=1775840553","url":"https:\/\/bookgrocer.com\/products\/9780071839327-secondhand-the-membership-economy-find-your-super-users-master-the-forever","provider":"Book Grocer","version":"1.0","type":"link"}