{"product_id":"9780340918692-retail-viral-loop","title":"Viral Loop","description":"Here s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year s word-of-mouth sensation. This is the first to analyse the power of the 'pass-it-on  phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.  Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model s reliance on replication: what s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can t share your photos? Where s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.  Find out why the Loop will catch us all up, sooner rather than later...","brand":"Book Grocer","offers":[{"title":"Default Title","offer_id":48582684737755,"sku":"9780340918692-RETAIL","price":22.94,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/f6938df5-c40b-4fe3-9d2b-6a3b95fc8e51.jpg?v=1775787689","url":"https:\/\/bookgrocer.com\/products\/9780340918692-retail-viral-loop","provider":"Book Grocer","version":"1.0","type":"link"}