{"product_id":"9780645068320-the-secret-service-website-formula-3-steps-to-a-lead-machine-website","title":"The Secret Service Website Formula: 3 Steps to a Lead Machine Website","description":"\u003cp\u003eAre you tired of websites that look good but fail to drive leads and sales? Unlock the blueprints to a 'Lead Machine' website with  The Secret Service Website Formula  - the second book in The Secret Service Business Series.  Geared to change the game of web design for small skill-or-service businesses  (SSBs) , their web designers and content creators, this guide reveals a detailed approach specific to service-based businesses. It's an essential resource for anyone with a stake in the success of an SSB - from business owners and consultants to web designers, copywriters, photographers and more.  This book flips the script on traditional web design to meet the unique needs of service-based businesses, bringing much-needed clarity to a notoriously convoluted industry. Inside, you'll find:  The formula to create or commission websites that are more than just a pretty face  (equipped to drive leads and sales) How to collect or craft content  that resonates with your target market (including the tried-and-tested Feel-the-Love Photoshoot Formula) Clear, actionable insights and instructions , complete with illustrated blueprints, and much more.  Whether you're an SSB owner with no web design experience, a seasoned professional or content creator, you'll discover the inside secrets and critical components of a site geared to drive leads to your inbox and happier, high-paying customers to your door. With this book and its sister guides,  Secret Service Marketing  and  The Modern Marketing Arsenal , you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.\u003c\/p\u003e","brand":"Book Grocer","offers":[{"title":"Default Title","offer_id":48888939315419,"sku":"9780645068320","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/9780645068320-us-300_adeffc8d-5a06-42f0-a78f-07594b968a93.jpg?v=1781838426","url":"https:\/\/bookgrocer.com\/products\/9780645068320-the-secret-service-website-formula-3-steps-to-a-lead-machine-website","provider":"Book Grocer","version":"1.0","type":"link"}