{"product_id":"9780670812783-secondhand-west-of-eden-the-end-of-innocence-at-apple-computer","title":"West of Eden: The End of Innocence at Apple Computer","description":"\u003cp\u003eIf 'the sould of a new machine' were grafted onto 'final cut', the result would be a model for what frank rose intends in this story of how apple computer changed from the backyard enterpreneur's quixotic, small, and beautiful company into a corporation that drove out its founders and replaced them with an archetypal boardroom brawler. Steve jobs and his partner stephen wozniak founded apple in a basement and turned it into a rival to once-omnipotent ibm, at the same time giving birth to a whole new way of doing business- when success demanded a greater degree of organiza- tion of these silicon valley extemporizers, jobs hand-picked john scully, formerly of pepsico, and made him a mentor. The two took long walks together during which they talked about the future of apple and the meaning of life -- and then jobs found himself pushed out of the chain of command. Angry and disillusioned, he decided to leave apple and set up on his own -- and took five key employees with him. Scully furious, threatened to sue, and there the matter rests for the moment. But it will not end there ...2.\u003c\/p\u003e","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":49184016892123,"sku":"9780670812783-SECONDHAND","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/9780670812783-us-300.jpg?v=1787799553","url":"https:\/\/bookgrocer.com\/products\/9780670812783-secondhand-west-of-eden-the-end-of-innocence-at-apple-computer","provider":"Book Grocer","version":"1.0","type":"link"}