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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
  • Product ID: 9780735213654
  • Availability: in stock. Ships next working day In stock Out of stock -

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

$12.00
Author: Scott Galloway

Format: Hardback

Number of Pages: 320


NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
  • Author: Scott Galloway

  • Format: Hardback
  • Tags: April-2021, Business, Business & Economics, February-2022, Hardback
  • Barcode: 9780735213654
  • Please note that some books may be Remainder Marked
  • We offer Flat Rate Shipping Australia-wide on all orders, no matter how many books you buy. We also offer FREE in-store pickup at any of our Book Grocer stores around Australia.

    Currently we do not ship outside Australia. We have a separate website for New Zealand customers which can be found here.

    NB. Occasionally we open up a shipping window to allow New Zealand customers to order from the Australian website, and have their order shipped in the next shipping container.  Details of our shipping window can be found in our blog

    Shipping Costs

    Please see the table below for your shipping rate:

     State Shipping Cost (Flat rate)
    VIC, NSW, ACT, SA, TAS and QLD $10
    WA and NT

    $20

     

    If you would like to ship items to more than one address, please place separate orders for these items. 

    Shipping Time

    We endeavour to process your item(s) within 24/48 business hours. We use a combination of Australia Post (for smaller orders) and a shipping company to deliver your order.  You can expect your items within 4-5 days outside peak (Christmas) season. 

    For in-store pickup: Our warehouse is Melbourne-based. We deliver customer orders to our stores on a regular but somewhat unpredictable schedule. If you are based in Melbourne your order is likely to arrive at your selected store earlier than if you select an interstate in-store pickup option.

    Pickup from our Bourke, Spencer and Northcote stores could take up to 1 week to receive your order. 

    Pickup from our Newcastle and Majura stores could take up to 2 weeks to receive your order.

    Pickup from our Tullamarine Warehouse your order will be ready the next business day.

    Your chosen store will get in touch with you by email to let you know your book has arrived. 

    Wondering about what happened to our previous Free Shipping policy? Our reasons for making this change can be found here

    Change of Mind - Remainder Marks

    Generally we do not accept returns due to a change of mind. 

    Our books are remainders which means that they occasionally have a texta mark at the base of the book.  This is one reason our prices are so low.  Unfortunately we cannot accept returns for books that are marked in this way. 

    Change of Mind - Mystery Boxes

    We do not generally provide a change-of-mind refund simply because a Mystery Box contains books you are not interested in.  Any refunds we may give will be on a discretionary basis and will depend on the box being shipped back to us. You would be required to pay return shipping for your box.

    Mystery Box - Important to Read:  We do our best to ensure that our Mystery Boxes contain books selected from a wide range of categories.  (Aside from specific Mystery Boxes such as YA Mystery, of course).  As such, you're almost certainly not going to love all the books.  However, they are about $3 each, so can be re-gifted, used for craft, used to bulk out your collection, saved for a hobby you don't yet have... it's up to you!

    We will, however, provide you with a refund for any duplicates of the same title in a Mystery (or any) Box.  Please send a photograph with your email.  The refund is calculated as a proportion of the number of books in the box. 

    If you are concerned you might not like the books in a Mystery Box, we strongly encourage you to try one of our category boxes instead - which have the full book list published in the description.  

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    Unfortunately, we cannot accept returns on sale items or gift cards. 

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