{"product_id":"9780749928308-retail-the-dip-the-extraordinary-benefits-of-knowing-when-to-quit-and-when","title":"The Dip: The extraordinary benefits of knowing when to quit (and when","description":"Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.","brand":"Book Grocer","offers":[{"title":"Default Title","offer_id":48748201935067,"sku":"9780749928308-RETAIL","price":19.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/cfdbf70a-b6f2-45a0-a69d-312ae6fd09d5.jpg?v=1778040152","url":"https:\/\/bookgrocer.com\/products\/9780749928308-retail-the-dip-the-extraordinary-benefits-of-knowing-when-to-quit-and-when","provider":"Book Grocer","version":"1.0","type":"link"}