{"product_id":"9780786868247-secondhand-how-to-become-a-marketing-superstar-unexpected-rules-that-ring-the-cash-register","title":"How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register","description":"\u003cstrong\u003eNB: This is a secondhand book in very good condition.  See our FAQs for more information. Please note that the jacket image is indicative only.  A description of our secondhand books is not always available.  Please contact  us if you have a question about this title.\u003cbr\u003e\n\u003cstrong\u003eAuthor: Jeffrey J Fox (Fox \u0026amp; Company, Inc.)\n\u003cbr\u003e\u003cbr\u003e\n\nFormat: Hardback\n\u003cbr\u003e\u003cbr\u003e\n\nNumber of Pages: 192\u003c\/strong\u003e\u003c\/strong\u003e\n\u003cbr\u003e\u003cbr\u003eWith more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:     Make a big splash, instead of a lot of little ripples  Always have a pipeline to the president  Own a market, not a mill  The long and short definitions of marketing    There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":46444896714971,"sku":"9780786868247-SECONDHAND","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/9780786868247-us-300.jpg?v=1737582911","url":"https:\/\/bookgrocer.com\/products\/9780786868247-secondhand-how-to-become-a-marketing-superstar-unexpected-rules-that-ring-the-cash-register","provider":"Book Grocer","version":"1.0","type":"link"}