{"product_id":"9780865714069-secondhand-fostering-sustainable-behavior-an-introduction-to-community-based-social-marketing","title":"Fostering Sustainable Behavior: an Introduction to Community-Based Social Marketing","description":"\u003cstrong\u003eNB: This is a secondhand book in very good condition.  See our FAQs for more information. Please note that the jacket image is indicative only.  A description of our secondhand books is not always available.  Please contact  us if you have a question about this title.\u003cbr\u003e\n\n\u003cbr\u003e\u003cstrong\u003eAuthor: Doug McKenzie-Mohr\n\u003cbr\u003e\u003cbr\u003e\n\nFormat: Paperback \n\u003cbr\u003e\u003cbr\u003e\n\nNumber of Pages: 160\u003c\/strong\u003e\u003c\/strong\u003e\n\u003cbr\u003e\u003cbr\u003eOur consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":44008366276827,"sku":"9780865714069-SECONDHAND","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/products\/9780865714069-us-300.jpg?v=1678874408","url":"https:\/\/bookgrocer.com\/products\/9780865714069-secondhand-fostering-sustainable-behavior-an-introduction-to-community-based-social-marketing","provider":"Book Grocer","version":"1.0","type":"link"}