{"product_id":"9781422171769-secondhand-the-first-mile-a-launch-manual-for-getting-great-ideas-into-the","title":"The First Mile: A Launch Manual for Getting Great Ideas into the","description":"The first mile-that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain. Written by Innosight's Scott D. Anthony ( The Innovator's Guide to Growth, The Little Black Book of Innovation ),  The First Mile  compiles and orders hard-won lessons for anyone given charge of an innovation initiative.","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":49079301210331,"sku":"9781422171769-SECONDHAND","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/ec0ecdad-dbd5-48ef-84ac-4757304f2d5f.jpg?v=1786118219","url":"https:\/\/bookgrocer.com\/products\/9781422171769-secondhand-the-first-mile-a-launch-manual-for-getting-great-ideas-into-the","provider":"Book Grocer","version":"1.0","type":"link"}