{"product_id":"9781591840787-secondhand-brand-hijack-marketing-without-marketing","title":"Brand Hijack: Marketing Without Marketing","description":"A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":48516367581403,"sku":"9781591840787-SECONDHAND","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/e096bb5d-b07d-47ac-bb6d-09c8e0716ac1.jpg?v=1774577700","url":"https:\/\/bookgrocer.com\/products\/9781591840787-secondhand-brand-hijack-marketing-without-marketing","provider":"Book Grocer","version":"1.0","type":"link"}