{"product_id":"9781591844471-secondhand-its-not-what-you-sell-its-what-you-stand-for-why-every","title":"It's Not What You Sell, It's What You Stand For: Why Every","description":"\"Roy Spence is a brilliant, sparkling gem. True greatness comes  in direct proportion to passionate pursuit of a purpose beyond money.\"  -Jim Collins, author of Good to Great Over the last thirty-five years, Roy Spence has helped organizations  such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the  Clinton Global Initiative, and many others achieve greatness by  obsessing about one big idea: purpose. With purpose as the North Star,  employee engagement is higher, competition is less threatening,  customers are more loyal, and innovation flows.\n\nAs Spence writes, \"Purpose is a reason for being that goes beyond  making money-and it almost always results in making more money than you  ever thought possible.\" Especially during times of great economic  uncertainty, purpose is the key to creating and maintaining a high- performing organization, deserving just as much attention as strategy,  execution, and innovation.\n\nThese insider insights and case studies will help you discover your  organization's purpose, proclaim it to the world, and apply it to  everything you do.","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":49328462725339,"sku":"9781591844471-SECONDHAND","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/0b93dd4c-e58f-4394-b319-0230e747d3c6.jpg?v=1789751589","url":"https:\/\/bookgrocer.com\/products\/9781591844471-secondhand-its-not-what-you-sell-its-what-you-stand-for-why-every","provider":"Book Grocer","version":"1.0","type":"link"}