{"product_id":"9781625274496-secondhand-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant","title":"Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant","description":"\u003cstrong\u003eNB: This is a secondhand book in very good condition.  See our FAQs for more information. Please note that the jacket image is indicative only.  A description of our secondhand books is not always available.  Please contact  us if you have a question about this title.\u003cbr\u003e\n\u003cstrong\u003eAuthor: W. Chan Kim\n\u003cbr\u003e\u003cbr\u003e\n\nFormat: Hardback\n\u003cbr\u003e\u003cbr\u003e\n\nNumber of Pages: 320\u003c\/strong\u003e\u003c\/strong\u003e\n\u003cbr\u003e\u003cbr\u003eA global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.   Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant   This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.   Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating \"blue oceans\"-untapped new market spaces ripe for growth.   Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. ","brand":"Secondhand Stock","offers":[{"title":"Default Title","offer_id":46790096650459,"sku":"9781625274496-SECONDHAND","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/9781625274496-us-300.jpg?v=1747274357","url":"https:\/\/bookgrocer.com\/products\/9781625274496-secondhand-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant","provider":"Book Grocer","version":"1.0","type":"link"}