{"product_id":"9781668051535-born-to-be-wired-lessons-from-a-lifetime-transforming-television","title":"Born to Be Wired: Lessons from a Lifetime Transforming Television,","description":"\u003cp\u003eIf you've ever streamed a show on HBO Max, seen a Formula One race, hummed a tune on SiriusXM, bought concert tickets via Ticketmaster, or watched an Atlanta Braves game, you've crossed paths with John Malone. You just didn't know it. John Malone remains a stranger to most people, though millions have been touched by the technologies and content he made possible.   In  Born to Be Wired , this legendary \"cable cowboy\" shares stories from behind the scenes of the most transformative deals in media, entertainment, and technology. He recounts the extraordinary saga of how America was wired-how a single copper strand evolved from a rural TV antenna service into a high-speed backbone powering the internet and clearing the path for Amazon, Facebook, and Google. Malone offers an insider's account of launching television's first cable networks-including Discovery, TBS, QVC, and BET-and the strategy behind era-defining mergers, from Warner Bros. Discovery to Live Nation Entertainment. His Liberty Media ventures, including Formula One, have delivered long-term returns often compared to Berkshire Hathaway. More than a business story, this is a personal reflection-from a quiet kid with a mechanic's curiosity to a media visionary confronting the costs and consequences of disruption in an industry he helped reshape.   Trained at the storied Bell Labs and gifted with a mathematical mind, Malone saw patterns in complexity. Where others saw chaos, he saw systems-and reconfigured companies with the precision of an engineer, unlocking value no one else could see.   Sweeping, revealing, and deeply human , Born to Be Wired  offers a rare glimpse into the logic-and the life-behind the screen.\u003c\/p\u003e","brand":"Book Grocer","offers":[{"title":"Default Title","offer_id":51098973864155,"sku":"9781668051535","price":50.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/fdead0dd-3136-4685-9536-0c980638934f.jpg?v=1794404768","url":"https:\/\/bookgrocer.com\/products\/9781668051535-born-to-be-wired-lessons-from-a-lifetime-transforming-television","provider":"Book Grocer","version":"1.0","type":"link"}