{"product_id":"9781786279484-retail-im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use","title":"I'm Afraid Debbie from Marketing Has Left for the Day: How to Use","description":"How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about  necessary change . Using  behavioural design  and an accessible  four-step method , he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.","brand":"Book Grocer","offers":[{"title":"Default Title","offer_id":49047321411803,"sku":"9781786279484-RETAIL","price":25.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/c5e4f3e6-d622-43ff-8701-aae7e0343f24.jpg?v=1785418268","url":"https:\/\/bookgrocer.com\/products\/9781786279484-retail-im-afraid-debbie-from-marketing-has-left-for-the-day-how-to-use","provider":"Book Grocer","version":"1.0","type":"link"}