{"product_id":"9781838119911-asking-for-trouble-understanding-what-people-think-when-you-cant","title":"Asking For Trouble: Understanding what people think when you can't","description":"\u003cp\u003eIt's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience.\u003cbr\u003e\nTrouble is, the asking doesn't always help.\u003cbr\u003e\nLearning the lessons from a lifetime of listening,\u003cbr\u003e\nJon Cohen reveals why you can't trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth.\u003cbr\u003e\nThis book will transform your ability to understand your customers, enabling you to develop more imaginative ideas, braver public policy and more compelling marketing communications.\u003cbr\u003e\nAsking for Trouble is your indispensable guide to asking people what they think.\u003c\/p\u003e","brand":"Book Grocer","offers":[{"title":"Default Title","offer_id":48609209909467,"sku":"9781838119911","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/d5a5e003-5218-4f16-acf5-6fed130999f4.jpg?v=1776434875","url":"https:\/\/bookgrocer.com\/products\/9781838119911-asking-for-trouble-understanding-what-people-think-when-you-cant","provider":"Book Grocer","version":"1.0","type":"link"}