No Filter: The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

No Filter: The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

$22.99 AUD $19.54 AUD

Availability: in stock at our Melbourne warehouse.

Author: Sarah Frier

Format: Paperback / softback

Number of Pages: 352


The extraordinary inside story of how Instagram became the world's most successful app Winner of the FT & McKinsey Business Book of the Year Award 2020 Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how. One of the best books of the year according to- The Times | Fortune | Financial Times | Inc. | Economist | Newsweek
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Description
Author: Sarah Frier

Format: Paperback / softback

Number of Pages: 352


The extraordinary inside story of how Instagram became the world's most successful app Winner of the FT & McKinsey Business Book of the Year Award 2020 Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history- from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how. One of the best books of the year according to- The Times | Fortune | Financial Times | Inc. | Economist | Newsweek