{"product_id":"9781917391283-the-brand-new-future-how-brands-can-save-the-world","title":"The Brand New Future: How brands can save the world","description":"\u003cp\u003eToday's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices.  This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.  AUTHOR: Bob Sheard is the founder of FreshBritain, which for the past 20 years has designed over 200 global brands.\u003c\/p\u003e","brand":"Book Grocer","offers":[{"title":"Default Title","offer_id":49310310432987,"sku":"9781917391283","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/7646\/9701\/files\/a4f4626a-06df-46c4-8690-dfca9de7017a.jpg?v=1789469182","url":"https:\/\/bookgrocer.com\/products\/9781917391283-the-brand-new-future-how-brands-can-save-the-world","provider":"Book Grocer","version":"1.0","type":"link"}