Start With Why: How Great Leaders Inspire Everyone to Take Action
What businesses do doesn't matter. It's all about WHY you do it. Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity. He teaches leaders and organisations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on Start With Why is the fifth most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.
Author: Simon Sinek
Format: Paperback, 256 pages, 128mm x 198mm, 180 g
Published: 2011, Penguin Books Ltd, United Kingdom
Genre: Careers & Success
What businesses do doesn't matter. It's all about WHY you do it. Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity. He teaches leaders and organisations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on Start With Why is the fifth most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.