Why People Buy
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Author: John O'Shaughnessy
Binding: Hardback
Published: Oxford University Press, 1987
Condition remarks:
Book: Very good
Jacket: Unblemished
Pages: Good
Markings: No markings
This book explores the psychology behind consumer behavior and the motivations that drive purchasing decisions. It provides insights into how marketers can better understand their customers to influence buying behavior.
Author: John O'Shaughnessy
Binding: Hardback
Published: Oxford University Press, 1987
Condition remarks:
Book: Very good
Jacket: Unblemished
Pages: Good
Markings: No markings
This book explores the psychology behind consumer behavior and the motivations that drive purchasing decisions. It provides insights into how marketers can better understand their customers to influence buying behavior.