American Corporate Identity 4
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Author: David E. Carter
Binding: Hardback
Published: Art Direction Book Co, 1989
Condition:
Book: Good
Jacket: No dust jacket - cloth/board in good condition
Pages: Good
Markings: No markings
This compelling volume chronicles the evolution of visual branding within American commerce, presenting a comprehensive overview of how iconic companies shaped their public image. It illustrates the intricate relationship between design principles and market perception, detailing the strategic decisions behind some of the nation's most recognizable corporate symbols. The authoritative text argues for the profound impact of visual identity on consumer behavior and corporate success, offering insights into the historical and cultural forces that influenced these designs. Readers will gain a deeper understanding of the art and science behind creating lasting brand legacies.
Author: David E. Carter
Binding: Hardback
Published: Art Direction Book Co, 1989
Condition:
Book: Good
Jacket: No dust jacket - cloth/board in good condition
Pages: Good
Markings: No markings
This compelling volume chronicles the evolution of visual branding within American commerce, presenting a comprehensive overview of how iconic companies shaped their public image. It illustrates the intricate relationship between design principles and market perception, detailing the strategic decisions behind some of the nation's most recognizable corporate symbols. The authoritative text argues for the profound impact of visual identity on consumer behavior and corporate success, offering insights into the historical and cultural forces that influenced these designs. Readers will gain a deeper understanding of the art and science behind creating lasting brand legacies.