Competitive Advantage: Creating And Sustaining Superior Performance

Competitive Advantage: Creating And Sustaining Superior Performance

$15.00 AUD

Availability: in stock at our Tullamarine warehouse

Condition: SECONDHAND

This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.

Author: Michael E. Porter
Binding: Hardback
Published: Free Press, 1985

Condition:
Book: Good
Jacket: Chipped and worn with some minor damage
Pages: Yellowed
Markings: Previous owner

This seminal work in business strategy, Competitive Advantage: Creating And Sustaining Superior Performance, presents a rigorous framework for understanding how companies achieve and maintain superior performance in the marketplace. It argues that competitive advantage stems from the value a firm creates for its buyers that exceeds the cost of creating it, detailing the concepts of the value chain and generic strategies. The text illustrates how firms can differentiate themselves or achieve cost leadership, providing a comprehensive guide for strategic analysis and implementation. Porter’s influential theories continue to instruct business leaders and academics on the fundamental drivers of long-term success and market positioning.

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Description

Author: Michael E. Porter
Binding: Hardback
Published: Free Press, 1985

Condition:
Book: Good
Jacket: Chipped and worn with some minor damage
Pages: Yellowed
Markings: Previous owner

This seminal work in business strategy, Competitive Advantage: Creating And Sustaining Superior Performance, presents a rigorous framework for understanding how companies achieve and maintain superior performance in the marketplace. It argues that competitive advantage stems from the value a firm creates for its buyers that exceeds the cost of creating it, detailing the concepts of the value chain and generic strategies. The text illustrates how firms can differentiate themselves or achieve cost leadership, providing a comprehensive guide for strategic analysis and implementation. Porter’s influential theories continue to instruct business leaders and academics on the fundamental drivers of long-term success and market positioning.