The Selling Of The President 1968
Condition: SECONDHAND
This is a secondhand book. The jacket image is a photograph of the exact copy we have in stock. This image shows the condition of this book. Further condition remarks are below.
Author: Joe Mcginniss
Binding: Paperback
Published: Trident Press, 1968
Condition:
Book: Good
Jacket: No dust jacket
Pages: Good
Markings: No markings
Condition remarks: Condition as shown in image
This seminal work of political non-fiction chronicles the groundbreaking media strategies that reshaped the 1968 presidential election. It uncovers the meticulous efforts to package and market Richard Nixon to the American public, illustrating the nascent fusion of politics and Madison Avenue advertising. The narrative presents a critical examination of how image and perception began to supersede traditional political discourse. Through incisive reporting, the author argues that the campaign fundamentally altered the landscape of modern political communication. This insightful account remains a crucial text for understanding the evolution of political marketing and its enduring impact on democratic processes.
Author: Joe Mcginniss
Binding: Paperback
Published: Trident Press, 1968
Condition:
Book: Good
Jacket: No dust jacket
Pages: Good
Markings: No markings
Condition remarks: Condition as shown in image
This seminal work of political non-fiction chronicles the groundbreaking media strategies that reshaped the 1968 presidential election. It uncovers the meticulous efforts to package and market Richard Nixon to the American public, illustrating the nascent fusion of politics and Madison Avenue advertising. The narrative presents a critical examination of how image and perception began to supersede traditional political discourse. Through incisive reporting, the author argues that the campaign fundamentally altered the landscape of modern political communication. This insightful account remains a crucial text for understanding the evolution of political marketing and its enduring impact on democratic processes.