What Would Google Do?

What Would Google Do?

$15.00 AUD

Availability: in stock at our Tullamarine warehouse

Condition: SECONDHAND

This is a secondhand book. The jacket image is indicative only and does not represent the condition of this copy. For information about the condition of this book you can email us.

Author: Jeff Jarvis
Binding: Hardback
Published: COLLINS BUSINESS, 2009

Condition:
Book: Good
Jacket: Very good
Pages: Good
Markings: No markings

What Would Google Do? presents a compelling argument for how businesses and individuals can thrive in the digital age by adopting the principles and strategies that made Google successful. This insightful work chronicles the shift in power from traditional institutions to networked individuals, illustrating how transparency, openness, and constant iteration are crucial for modern success. Jarvis instructs readers on how to rethink their approaches to media, marketing, and customer engagement in a world shaped by internet culture. The book offers a provocative vision for navigating the complexities of the digital landscape, urging a fundamental reevaluation of established practices.

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Description

Author: Jeff Jarvis
Binding: Hardback
Published: COLLINS BUSINESS, 2009

Condition:
Book: Good
Jacket: Very good
Pages: Good
Markings: No markings

What Would Google Do? presents a compelling argument for how businesses and individuals can thrive in the digital age by adopting the principles and strategies that made Google successful. This insightful work chronicles the shift in power from traditional institutions to networked individuals, illustrating how transparency, openness, and constant iteration are crucial for modern success. Jarvis instructs readers on how to rethink their approaches to media, marketing, and customer engagement in a world shaped by internet culture. The book offers a provocative vision for navigating the complexities of the digital landscape, urging a fundamental reevaluation of established practices.