Brutal Simplicity of Thought: How It Changed the World
Condition: SECONDHAND
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The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency
Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.
Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all- simplicity rules.
Author: Lord Saatchi
Format: Hardback, 112 pages, 178mm x 247mm, 481 g
Published: 2011, Ebury Publishing, United Kingdom
Genre: History of Ideas & Popular Philosophy
Description
The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency
Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.
Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all- simplicity rules.
Brutal Simplicity of Thought: How It Changed the World