The Marketing Challenge
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Laura Mazur
Format: Hardback
Number of Pages: 304
This book examines the key marketing issues for the coming decade. The creation of an integral marketing culture with an international perspective is a major challenge for any business, especially those operating in Europe. Common concerns are divided into three inter-related areas: the stimulus to change and the organizational responses; marketing strategies and the challenge of international competition; and the exploitation of IT and market information as a competitive advantage.
Author: Laura Mazur
Format: Hardback
Number of Pages: 304
This book examines the key marketing issues for the coming decade. The creation of an integral marketing culture with an international perspective is a major challenge for any business, especially those operating in Europe. Common concerns are divided into three inter-related areas: the stimulus to change and the organizational responses; marketing strategies and the challenge of international competition; and the exploitation of IT and market information as a competitive advantage.
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Laura Mazur
Format: Hardback
Number of Pages: 304
This book examines the key marketing issues for the coming decade. The creation of an integral marketing culture with an international perspective is a major challenge for any business, especially those operating in Europe. Common concerns are divided into three inter-related areas: the stimulus to change and the organizational responses; marketing strategies and the challenge of international competition; and the exploitation of IT and market information as a competitive advantage.
Author: Laura Mazur
Format: Hardback
Number of Pages: 304
This book examines the key marketing issues for the coming decade. The creation of an integral marketing culture with an international perspective is a major challenge for any business, especially those operating in Europe. Common concerns are divided into three inter-related areas: the stimulus to change and the organizational responses; marketing strategies and the challenge of international competition; and the exploitation of IT and market information as a competitive advantage.
The Marketing Challenge