Strategic International Marketing: An Advanced Perspective

Strategic International Marketing: An Advanced Perspective

$140.00 AUD $20.00 AUD

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NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: T C Melewar (Middlesex University, LONDON)

Format: Paperback

Number of Pages: 336

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.



Vendor: Secondhand Stock
SKU: 9780230580244-SECONDHAND
Categories: All Best Sellers - Individual titles Business & Economics Only One Copy Second-hand Books
Tags: Business & Economics February-2025 Paperback Sales and marketing management Secondhand
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Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: T C Melewar (Middlesex University, LONDON)

Format: Paperback

Number of Pages: 336

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.