We Are All Weird: The Rise of Tribes and the End of Normal
Condition: SECONDHAND
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Seth Godin
Format: Paperback
Number of Pages: 112
Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
Author: Seth Godin
Format: Paperback
Number of Pages: 112
Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Seth Godin
Format: Paperback
Number of Pages: 112
Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
Author: Seth Godin
Format: Paperback
Number of Pages: 112
Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunched For generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want. In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
We Are All Weird: The Rise of Tribes and the End of Normal