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The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
  • Product ID: 9780316359528
  • Availability: in stock. Ships next working day In stock Out of stock -

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

$12.00 $56.00
Author: Oliver Luckett

Format: Hardback

Number of Pages: 336


Social media sits at the core of twenty-first century society. It topples dictators, ends racist traditions, and ushers in overnight fame to living room performers. But how does it actually work? To understand and best use social media, argue Oliver Luckett and Michael J. Casey, people must first look to nature and the inner workings of living organisms. Social media-dismissed as trivial by some, chaotic by others-represents the zenith of humans' evolution as social beings. Though it profoundly influences our systems, policies, and culture, few people really understand how social media functions. In their provocative forthcoming book THE SOCIAL ORGANISM, Luckett and Casey show how social networks take on a life form of their own-forms that, to an astonishing degree, mimic the characteristics of biological life itself. By looking at the behavior of cells, metabolic pathways, biochemical reactions, viruses, and holonic structures, we can understand social media, how to employ it, and its potential impact on our world. Unlike previous communication technologies, the interconnected yet wildly disparate users of social media (the cells of the Social Organism) are both the content creators and the distribution network. Memes are the Organism's genes and they reproduce, spread, and evolve just as biological life does. The Social Organism is the collective brain of
  • Author: Oliver Luckett

  • Format: Hardback
  • Tags: Business, Business & Economics
  • Barcode: 9780316359528
  • Please note that some books may be Remainder Marked
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    NB. Occasionally we open up a shipping window to allow New Zealand customers to order from the Australian website, and have their order shipped in the next shipping container.  Details of our shipping window can be found in our blog

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    Wondering about what happened to our previous Free Shipping policy? Our reasons for making this change can be found here

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    Our books are remainders which means that they occasionally have a texta mark at the base of the book.  This is one reason our prices are so low.  Unfortunately we cannot accept returns for books that are marked in this way. 

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    Mystery Box - Important to Read:  We do our best to ensure that our Mystery Boxes contain books selected from a wide range of categories.  (Aside from specific Mystery Boxes such as YA Mystery, of course).  As such, you're almost certainly not going to love all the books.  However, they are about $3 each, so can be re-gifted, used for craft, used to bulk out your collection, saved for a hobby you don't yet have... it's up to you!

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