certify image
Rated 4.8/5 based on 1658 reviews.
Designing Reality How to Survive and Thrive in the Third Digital Revolution
  • Product ID: 9780465093472
  • Availability: in stock. Ships next working day In stock Out of stock -

Designing Reality How to Survive and Thrive in the Third Digital Revolution

$15.00 $40.99
Author: Neil Gershenfeld

Format: Hardback

Number of Pages: 288

The 20th century witnessed two digital revolutions. Computing power has revolutionized every industry, from finance to agriculture to pharmaceuticals. We've got computers at work and at home, in our pockets and our bags, on our wrists, and even embedded in the architecture of our houses. At the same time a revolution in digital communication unfolded, which has forever altered our lives-work, social, and private-by enabling a world in which we're never impossible to reach and have nearly limitless power to express ourselves. But no one saw the downsides of these: powerful computers threaten to displace human labor from a range of jobs, both blue and white collar, and, after an election in which the Internet played such a pivotal role in spreading disinformation-not to mention the simple problem of never being able to escape our jobs if our email goes with us everywhere-the possible pitfalls of free communication become clearer. And now, as Neil Gershenfeld, Joel Cutcher-Gershenfeld, and Alan Gershenfeld make clear, we are in the early years of the third digital revolution: from computation and communication comes fabrication. Fabrication includes everything from 3D printing to laser cutters to machines that can assemble anything, including themselves, by precisely controlling the placement of individual atoms. We will soon be able to program matter the same way we can now program a computer. This may sound outlandish, but just as the smartphone is the logical conclusion of trends in computing that began in the 1960s, so is this fabrication technology of the future the extension of today's trends in manufacturing. Neil Gershenfeld, an MIT professor, is at the forefront of making it a reality, through his scientific work as well as his championing of Fab Labs, a sort of low-cost personal factory. In Designing Reality, he and his brothers Alan and Joel explore not just the promise but the perils of this revolution in fabrication. On one extreme, it promises self-sufficient cities, the end of work, and the ability for each of us to design and create anything we can imagine. On the other, it could lead to the concentration of wealth in very few hands. Neither guaranteeing utopia nor insisting that our worst nightmares are about to come true, the Gershenfelds are trying to anticipate the future and teach us how best to prepare for it, personally and as a society, across education, employment and more. The first two digital revolutions caught us flat-footed, and there has been a heavy price to pay. Let us prepare for the future, not simply react to it.
  • Author: Neil Gershenfeld

  • Format: Hardback
  • Tags: newsletter, Science & Mathematics
  • Barcode: 9780465093472
  • Please note that some books may be Remainder Marked
  • We offer Flat Rate Shipping Australia-wide on all orders, no matter how many books you buy. We also offer FREE in-store pickup at any of our Book Grocer stores around Australia.

    Currently we do not ship outside Australia. We have a separate website for New Zealand customers which can be found here.

    NB. Occasionally we open up a shipping window to allow New Zealand customers to order from the Australian website, and have their order shipped in the next shipping container.  Details of our shipping window can be found in our blog

    Shipping Costs

    Please see the table below for your shipping rate:

     State Shipping Cost (Flat rate)
    VIC, NSW, ACT, SA, TAS and QLD $10
    WA and NT



    If you would like to ship items to more than one address, please place separate orders for these items. 

    Shipping Time

    We endeavour to process your item(s) within 24/48 business hours. We use a combination of Australia Post (for smaller orders) and a shipping company to deliver your order.  You can expect your items within 4-5 days outside peak (Christmas) season. 

    For in-store pickup: Our warehouse is Melbourne-based. We deliver customer orders to our stores on a regular but somewhat unpredictable schedule. If you are based in Melbourne your order is likely to arrive at your selected store earlier than if you select an interstate in-store pickup option.

    Pickup from our Bourke, Spencer and Northcote stores could take up to 1 week to receive your order. 

    Pickup from our Newcastle and Majura stores could take up to 2 weeks to receive your order.

    Pickup from our Tullamarine Warehouse your order will be ready the next business day.

    Your chosen store will get in touch with you by email to let you know your book has arrived. 

    Wondering about what happened to our previous Free Shipping policy? Our reasons for making this change can be found here

    Change of Mind - Remainder Marks

    Generally we do not accept returns due to a change of mind. 

    Our books are remainders which means that they occasionally have a texta mark at the base of the book.  This is one reason our prices are so low.  Unfortunately we cannot accept returns for books that are marked in this way. 

    Change of Mind - Mystery Boxes

    We do not generally provide a change-of-mind refund simply because a Mystery Box contains books you are not interested in.  Any refunds we may give will be on a discretionary basis and will depend on the box being shipped back to us. You would be required to pay return shipping for your box.

    Mystery Box - Important to Read:  We do our best to ensure that our Mystery Boxes contain books selected from a wide range of categories.  (Aside from specific Mystery Boxes such as YA Mystery, of course).  As such, you're almost certainly not going to love all the books.  However, they are about $3 each, so can be re-gifted, used for craft, used to bulk out your collection, saved for a hobby you don't yet have... it's up to you!

    We will, however, provide you with a refund for any duplicates of the same title in a Mystery (or any) Box.  Please send a photograph with your email.  The refund is calculated as a proportion of the number of books in the box. 

    If you are concerned you might not like the books in a Mystery Box, we strongly encourage you to try one of our category boxes instead - which have the full book list published in the description.  

    Damaged or incorrect orders 

    If you have received items that are damaged or incorrect please contact us at help@bookgrocer.com.

    Please note that we will assess damages and any returns/refunds are at our discretion.  Full information about damage criteria can be found here.

    If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted. 

    Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.

    Exceptions / non-returnable items

    Unfortunately, we cannot accept returns on sale items or gift cards. 


    We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.

    Related Products

    Recently Viewed Products