Why Choose This Book?: How We Make Decisions
Condition: SECONDHAND
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From the researcher at the centre of the computational neuroscience revolution: Read Montague's entertaining and illuminating book reveals what the latest brain science reveals about the choices we make. He illustrates how our brains are first of all like basic computers, interested in food, water and sex. Second, he reveals how simple goals turn into ideas like beauty, love and terror. Finally, he explains how a value system in our heads controls those ideas so we can make good decisions - and what happens when that physical system breaks down...
Author: Read Montague
Format: Hardback, 240 pages, 152mm x 229mm, 549 g
Published: 2006, Penguin Putnam Inc, United States
Genre: Popular Science
Interest Age: From 14 years
Description
From the researcher at the centre of the computational neuroscience revolution: Read Montague's entertaining and illuminating book reveals what the latest brain science reveals about the choices we make. He illustrates how our brains are first of all like basic computers, interested in food, water and sex. Second, he reveals how simple goals turn into ideas like beauty, love and terror. Finally, he explains how a value system in our heads controls those ideas so we can make good decisions - and what happens when that physical system breaks down...
Why Choose This Book?: How We Make Decisions