The Gruen Transfer
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Jon Casimir
Format: Paperback
Number of Pages: 288
With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us, THE GRUEN TRANSFER will forever change the way you see the world around you. Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? that the diamond engagement ring was a marketing gimmick invented by De Beers? that popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. tHE GRUEN tRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
Author: Jon Casimir
Format: Paperback
Number of Pages: 288
With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us, THE GRUEN TRANSFER will forever change the way you see the world around you. Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? that the diamond engagement ring was a marketing gimmick invented by De Beers? that popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. tHE GRUEN tRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Jon Casimir
Format: Paperback
Number of Pages: 288
With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us, THE GRUEN TRANSFER will forever change the way you see the world around you. Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? that the diamond engagement ring was a marketing gimmick invented by De Beers? that popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. tHE GRUEN tRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
Author: Jon Casimir
Format: Paperback
Number of Pages: 288
With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us, THE GRUEN TRANSFER will forever change the way you see the world around you. Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? that the diamond engagement ring was a marketing gimmick invented by De Beers? that popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. tHE GRUEN tRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own?
The Gruen Transfer
$30.00