Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
Condition: SECONDHAND
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Eaon Pritchard
Format: Paperback
Number of Pages: 212
'Every planner (aka strategist) should read this' - Dave Trott. A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let's tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising...
Author: Eaon Pritchard
Format: Paperback
Number of Pages: 212
'Every planner (aka strategist) should read this' - Dave Trott. A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let's tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising...
Description
NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title.
Author: Eaon Pritchard
Format: Paperback
Number of Pages: 212
'Every planner (aka strategist) should read this' - Dave Trott. A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let's tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising...
Author: Eaon Pritchard
Format: Paperback
Number of Pages: 212
'Every planner (aka strategist) should read this' - Dave Trott. A proto-meme is beginning to 'go critical'. If you're looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we're not sure exactly sure where. So many incompetents, who can't know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let's tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising...
Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
$10.00